adidas: A Better BOOST in Your Run

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Adidas is Leading The Way

football IS changING and

adidas is leading the WAY

Out with the old, in with the new. adidas retires entire boot range.

Kuala Lumpur, 27 May, 2015 – The game of football has changed over the years. Positions, traits and attributes that mattered before are irrelevant now. There’s a new set of rules. Forget everything you thought you knew about football, the future is now and adidas is leading from the front.

In an unexpected new video released today, players including Leo Messi, Thomas Müller, Luis Suarez and Oscar sparked a revolution and announced the end of adidas’ existing on field boot silos. No more Predator, f50, 11Pro and Nitrocharge.

adidas has always been the leading brand in football innovation and, working with top coaches such as Pep Guardiola and Jose Mourinho, they have identified that the game has changed and instead of previously defined player types or positions, modern football teams nowadays need only two types of player on the pitch.

Speaking ahead of the launch of adidas’ latest product breakthrough, Pep Guardiola said: “It’s chaos or control. You need both. They are part of the game. Part of the field. You need players who have to analyse what you have to do. And there are other ones who have to be a bit free and show his talent as much as possible. When you have a team you mix both types of ideas. You have a big advantage.”

The football world will wake up and take notice on today when adidas’ revolutionary new products designed for the modern game are unveiled for the first time.  In the meantime, fans can follow @adidasfootball #BETHEDIFFERENCE on twitter to join the conversation.

Welcome to the new adidas football. Welcome to Ace and X.

Join adidas by following:

WEBPAGE	adidas.com.my
FACEBOOK	facebook.com/adidasMY
TWITTER	twitter.com/adidasMY
YOUTUBE	youtube.com/adidas
HASHTAG	#ACE15 #X15 #BETHEDIFFERENCE

Adidas Energy Boost 2 : A review

I always wanted to try the Boost series from Adidas ever since it was launched, and I finally get to try on the Adidas Energy Boost 2.

When I was in Hong Kong recently, I have noticed that Adidas has already fast replacing most of the models that are made from traditional EVA based midsole materials, and the newer models are constructed with the 'boost' material, also known as thermoplastic polyurethane (TPU) material found in the dashboards of BMW automobiles.  

This material looks like the foam used for the packaging, but the feel is totally different.  In fact they feel very springy and bouncy and I suppose that is the basis of greater energy return in the shoe design concept. And that is a bit of the technical background about the TPU material used in the all the Boost models.

Overall Structure: the shoe is built with a solid plastic like frame structure that wraps around the feet from the heel cup to the of the middle of the feet. In the middle the 3 stripes logo is also part of the cage like structure, offering a real snug fit that feels like an easily adjustable shoe lace.

The upper is also different from those traditional Adidas models; they are made of a stretchy mesh that feels like a pair of thick socks, but it is much thicker and is reinforced with a printed thin black structure that says Techfit.  The feeling is as though the shoes wrap around the feet like a pair of socks.

I found the upper to be exceptionally comfortable, but from the look of the mesh, I suspect that it will retain water which makes it not a very good shoe for the runners whom sweat a lot especially during a very long race such as marathon.  I will need to run in them during rainy days to confirm this.

For me, since this is the first pair of Boost I have ever tried on, my focus is always about the midsole of the shoe every time I wear them.

Overall, the foam is much softer than  the typical materials that are used in the midsole of most running shoes, and they gives the firm bouncy response every you feet land. The shoes are pretty good in terms of stability despite the heavy cushioning.

The Energy Boost 2 is a trainer, so it is slightly heavier due to the more TPU material packed in the midsole, but there are other lightweight models such as the Boston Boost etc.

The cushioning of these shoes are fantastic, and screams cushioning at the heels, so if you are a heel striker and you like good cushioning at the heels, these shoes are made for you.The forefoot area has less cushioning and that provides a firmer and more responsive feel during lift off.

Finally, in terms of the higher and heavier profile, thicker cushioning, I must say that the Adidas Energy Boost 2 will make a good training partner for the heavier runners whom prefer plenty of cushioning. For the rest, the shoes promise durability and much more comfortable ride for the longer runs.