Date: 31 Oct 2015 Time: 7:30pm Venue: Setia Alam Conventional Centre, Setia Alam Selangor Distance: 10km Registration fees: RM73 Medal: Finisher medal Product voucher: Top 5 winners Contact: Closing date: 3000 participants 2014 top 5 result here
PWRCOOL Helps Keep the Body at Optimal Temperature to Preserve Energy
PUMA unveils the PWRCOOL, a cooling technology designed to keep the body at an optimal temperature to preserve energy. PWRCOOL is incorporated into a complete collection of thermo-regulated apparel and footwear.
PWRCOOL footwear products feature a ComfortTemp tongue liner to regulate body temperature. The apparel is complete with PWRCOOL cooling print on the inside that activates with moisture. When you sweat, it cools you down. The PWRCOOL collection is designed with CoolCELL which is a highly functional material that draws sweat away from the skin while an anatomically placed air flow feature, offers superior temperature regulation. This feature keeps the body cool and dry during exercise.
Karin Baust, GM, Running and Training at PUMA said: “We have designed PWRCOOL with always keeping the comfort of the athlete in mind. PWRCOOL helps the athletes in hot weather conditions to enable them to maximise their workouts.”
A long history of working with Jamaican athletes gave PUMA the perfect hot environment to test PWRCOOL as part of the development process. Olympic medallist Hansle Parchment said: “Living and training in Jamaica is a wonderful thing, but the heat is challenging and at times pretty exhausting. PWRCOOL is a great technology to help counter this issue; it works well in both the shoes and the training wear. I like it, the IGNITE PWRCOOL shoe is particularly cool.”
Featured Footwear Products
The IGNITE PWRCOOL combines the superior cushioning of IGNITE FOAM with the cooling technology of PWRCOOL to provide step-in comfort and promote long lasting performance. IGNITE FOAM is a superior cushioning material that disperses impact while providing optimal responsiveness. The World’s Fastest Man, Usain Bolt trains in IGNITE PWRCOOL to help regulate his body temperature.
The FAAS 500 v4 PWRCOOL is designed for the everyday runner with new tooling to create lightweight cushioning. The ComfortTemp tongue liner helps regulate the body temperature and boost performance.
Featured Apparel Products
The PWRCOOL Graphics SS Tee features the visible PWRCOOL cooling print that activates moisture and delivers an instant cooling effect.
In addition, coolCELL technology draws sweat away from the skin while anatomically placed ventilation offers superior temperature regulations.
The Women’s PWRCOOL ¾ Tight features PWRCOOL all over cooling print that activates with moisture to cool and reduce body temperature. The highly functional CoolCELL material draws sweat away from the skin to control body temperatures.
The Men’s PWRCOOL 2 in 1 Short has a built in compressive tight underneath the shorts that features the PWRCOOL all over cooling print to regulate body temperature under hot conditions.
Beginning April 2015, PUMA PWRCOOL products will be available in Men’s and Women’s footwear and apparel styles at select running specialty stores, PUMA Retail, select sporting good wholesalers worldwide and online at www.shop.puma.com
The Puma Ignite was launched about a month ago, and this model is designed with the IGNITE foam; ie. the sole which is made from a new polyurethane material that is meant to provide responsive cushioning, maximizes energy return and to deliver superb durability.
After having run in them for about a month now, here is what I found out about these shoes.
My first impression is that Puma Ignite is a very responsive running shoe. Similar to the Boost concept from Adidas, the IGNITE foam gives good rebound on every stride made. I also think due to similar reason, these shoes weight slightly heavier for its look.
According to the technical literature, the sole of these shoes also incorporate the 'ForEverFoam’, which is the material used at the heel of the shoe and it is designed in such that it will disperse the impact when your foot touches the ground.
The shoes are said to have durability built in, but I can't share about this feature until I clock more miles in them. However, I do find that they absorb the impacts very well from continuous poundings I made throughout my run in them.
The Puma Ignite is also a very comfortable trainer. Besides excellent cushioning, the shoes delivers good ventilation points through the perforated mesh used across the uppers of the shoe allows longer training sessions.
The fitting is superb, for it is not too narrow nor too wide. The heel counter of the shoe is very well made, provide excellent hugging fit on the rear of the feet while the toe box is quite roomy.
The reflective strip at the back of the shoe keeps you visible when you run in the dark, and this feature work very well for me during the recent stormy weather in the evening. Visually, these shoes looks awesome, and they come in youthful and vibrant color scheme both him and her.
Overall I think these shoes will make excellent neutral trainers for the longer runs, and may even fit in as a pair of speedy racers for the heavier runners.
And I saw it in the Puma Stores recently that there are plenty of colors to choose from.
